Month: October 2014

The Evolution of Mobile Phones in The Past Decade

(The Evolution of The Cell Phone Industry) Taken From Cellunlockerpro.com

The mobile phone industry has evolved immensely in the past decade or so, where mobiles at the very beginning were once used only to make phone calls but now they are considered as personal-pocket computers that can run various applications and perform a number of tasks at the same time.

I remember acquiring my first mobile phone back in 2004, the Motorola V300, it could only store 2 songs in its music folder and automatically deleted texts on its own. Upside was it had the dual screen feature which was considered new at the time. But now when I look back at my first mobile phone and the one I have today, it amazes me how far technology has come in order to provide consumers with a device that suits all their daily needs.

(Motorola V300) Taken From mlstatic.com

In 2005 Sony entered the field with their Walkman phone. It was the first device that was considered more than just a mobile phone because it had the memory capacity to carry more songs.

(Sony Walkman Phone) Taken From Regmedia.co.uk

2006 was the year where mobile phones are all of the sudden treated as an extension of one’s personality and character. LG played a major role in that with their introduction of the LG Chocolate which was all about style rather than functionality.

(LG Chocolate Phone) Taken From Techdigest.tv

2007 was the year of the Apple iPhone. One of the first devices that actually made touch-screen Smartphones popular. It introduced consumers to the world of apps and had its own operating system and advanced camera features.

As Palmer (2012) wrote in his book Studying Mobile Media: Cultural technologies, mobile communication and the iPhone, in chapter six iPhone Photography, that the iPhone was able to introduce a whole new world of computational photography, in which cameras have more to offer when paired with different apps and features as appose to doing their regular residual activities alone.

(the Numerous Functions the iPhone’s Camera Has to Offer) Taken From Dashburst.com

In 2008, more competitors entered the market such as the HTC G1, which was the first Android phone. It came fully equipped with a novel keyboard and state of the art operating system.

(HTC G1) Taken From Wikimedia.org

From 2009 onwards mobile phones became more bigger, because consumers demanded bigger screens that fit their needs of watching things on their devices. Touchscreens became more and more the desired direction for all mobile manufacturers.

In 2011 the big winner was the Samsung SII, it offered a high-tech camera, a touchscreen and an advanced Android operating system. Not to mention, it was considered less than 1cm thick and can easily do anything a computer can.

(Samsung SII) Taken From Androiddunya.com

The year 2013 brought to light new Nokia Lumia 920 which intended to contend with the more established Androids and iPhones. It had a different operating system which was the Windows 7 Mobile Edition as well as offered an optically stabilized 8.7-megapixel BSI image sensor.

(Nokia Lumia 920) Taken From Photobucket.com

As Vasamatics (n.d.) argued in his article The Revolution of Communication and its Effect on Our Lifethat we have reached an unprecedented age of advanced mobile technology, where we can receive information (news, photos, apps, etc) easier and faster than ever before from any side of the globe.

So to sum it all up, In just a span of 10 years, many improvements were made on mobile phones. They have developed in many ways both in style, functionality and personalisation. For many people, a mobile phone is all they need to both work and entertain themselves for hours and hours. It is like having a mini-computer that can be carried around anywhere and fits in your pocket. And of course over time, these devices are bound to evolve even more, and who knows where this field may be going in another ten years.

5 Reasons As To Why Google Are Successful

Taken From FourthFloorMarketing.com

How often does one hear the line “Google it” or the term “Googling” in their  everyday life? The answer is quite a lot. And the reason behind that can be attributed to how successfully Google was able to establish itself as an integral part in the lives of millions of people all around the world. As a search engine Google was able to provide answers to people’s questions with complete ease and quickness. Of course, The reasons behind this success are many but in this blog post I will present only five of those reasons:

  1. Google’s Secret Algorithm

Stross (2008) defined an algorithm in his book Planet Google: how one company is transforming our lives, in chapter three The Algorithmas a set of rules that aid in solving particular problems and play an important role in constructing complex computer software. Moreover, Stross (2008) writes about how Google has set itself apart from its competitors by developing a sophisticated algorithm which measures users’ behaviour in more than 50 ways and anticipates their next search entries. He also writes about how Google’s algorithm is considered impossible to duplicate and that it plays a key role around perfecting the accuracy of the prediction model thus making the act of searching more effective and quick.

  1. Numerous Technological & Green Investments

Google annually invests millions of dollars on research and development projects that allow it to enhance its features and services, it makes more investments than any of its competitors therefore it provides more services and products than any of its competitors. Ranging from Gmail to Google Maps to Nexus and the innovative Google Glass, Google proves that it is more than just a regular search engine. Also, Google proved that a tech company can branch out and invest in fields other than those it started in, as the Google Green’s Investment page projects the several projects they are undertaking in order to better the world we live in.

Taken From Quartz.com

  1. Google Apps & Services

Taken From IntelligencePartner.com

‘Google and its ever-expanding corral of applications are slowly assimilating solutions to all our computing need’ (Davison 2012, p. 120).

Google provides a number of apps such as Gmail, Google Documents, Google Drive, etc. which can all be of great benefit to any individual that uses them. These apps provide users with the freedom of usage anywhere and anytime as well as offer business-grade security controls and 24/7 support services. The website RecuiterBox.com presented an article under the name Turn to The Cloud for Collaboration: Google Appswhich explained how by deploying various Google based services and apps one can improve their business operations immensely and emphasized the need for deploying Google services to ensure collaborative solutions and efficient communication.

  1. Teamwork Spirit & Harmony

Vise (2005) writes in his article What Lurks in its Soul? Which talks about how Google’s employees or “Googlers” have embraced the company’s philosophy of harmonious productive teamwork which can be traced back to the unique environment Google has been able to offer them through three free meals daily, free on-site medical and dental plans and even free haircuts. Therefore, By providing such distinctive incentives for its teams, Google were able to generate the highest quality of work from its employees which ensures that the Google Machine keeps moving onwards and upwards. When Googlers were asked how is it like to work at Google, they would answer ‘we are great brainstormers and we have harmony’.

This is a video that talks briefly about the secrets behind Google’s success:

  1. Collective Entrepreneurship

Mourdoukoutas (1999) defines Collective Entrepreneurship in his book Collective Entrepreneurship in a Globalizing Economy as a network organization that works towards discovering and exploiting novel business opportunities which consists of a diverse group of people who share the risks and the rewards. In Google’s case they have the Google Blogger service which is an interactive interface that allows for different bloggers to come up with their own ideas on new services and products and how viewers and potential advertisers may perceive these ideas. This concept worked perfectly for Google for it guaranteed them great success and enormous revenues.

Taken From About.com

Obviously Google is not just the best digital brand anymore, but has become a verb in our everyday dictionaries. The word “Google” tells us a grand success story. Therefore, I strongly advise anyone who is keen on becoming a pioneer or leader in their own field to analyze the success story of Google.